Alpine peaks panorama
SKIAAR — Media Kit
Media Kit 2026 / 27
SKIAAR

The Editorial Authority of Alpine Luxury.

01Manifesto
Alpine Porsche cruising through snow

The mountain as a territory of luxury.

SKIAAR edits contemporary alpine culture. Snow, architecture, design and art, read with the same rigour one brings to a great metropolis.

02BrandMission

There are stories that can only be told from the mountains.

At SKIAAR, we believe Alpine Culture deserves the same editorial ambition that fashion, design and travel have enjoyed for decades.

We are an international editorial platform exploring the world of the mountains through print, digital publishing and carefully curated brand collaborations.

Every story, image and partnership we create is guided by one belief: the most memorable brands don't interrupt culture—they become part of it.

Lone figure in a vast alpine landscape
03The SKIAARUniverse

One editorial vision. Four channels to experience it.

SKIAAR is an international editorial platform exploring Alpine Culture through four complementary channels. Each one is a distinct entry point into the same universe for brands who wish to collaborate with us.

01

Print

The flagship publication. A collectible object edited by season.

02

Digital

Alpine culture in real time. Essays, portraits and guides.

03

Campaigns

We partner with brands to create and produce campaigns to promote a product, service, or increase awareness using the SKIAAR universe.

04

Events

Curated encounters in the most significant alpine destinations.

01 — Print

A collectible object.

SKIAAR is, above all, a printed publication. 164 pages, soft cover, matte finish — edited with the ambition of a coffee-table book and the sensibility of a reference magazine.

SKIAAR editorial spread 2
SKIAAR editorial spread 1
SKIAAR editorial spread 1
SKIAAR editorial spread 2
ISSUE Nº01 · ALPINE FASHIONTap to turn the page
SKIAAR — Issue Nº01164 pages · Soft cover · Matte finish
The SKIAARCollective

Exclusive Curated Alpine Journeys

Private journeys designed by the SKIAAR editorial team for brands, partners and a community that values extraordinary places, thoughtful hospitality and the culture of the mountains.

Each itinerary is carefully curated, combining exceptional hotels, iconic alpine destinations and experiences that cannot be booked through traditional travel.

More than a trip. An editorial way to experience the Alps.

Alpine landscape with SKIAAR chalet at dawnSKIAAR House chalet illuminated at dusk
04EditorialPillars

Five editorial pillars. One shared altitude.

Each pillar answers a commercial question and reinforces the editorial authority of SKIAAR.

Alpine Lifestyle

(The aspirational pillar)

  • Fashion
  • Design
  • Hotels
  • Gastronomy
  • Art
Alpine Lifestyle

Altitude Business

(The authority pillar)

  • Tourism
  • Investment
  • Hospitality
  • Innovation
  • Economy
Altitude Business

Performance

(The credibility pillar)

  • Ski
  • Snowboard
  • Freeride
  • Touring
  • Equipment
Performance

Destinations

(The structural pillar)

  • Resorts
  • Villages
  • Travel
  • Season
  • Evolution
Destinations

Mountain People

(The emotional pillar)

  • Athletes
  • Creatives
  • Founders
  • Chefs
  • Guides
Mountain People
05Audience

They collect experiences, not possessions.

They travel by season. They value craftsmanship. They prefer slowness to novelty. They inhabit the mountain the way one inhabits a library.

+ 520K

Monthly unique users

253K

Print readers

120M

Annual impressions

88.5K

Social community

Audience profiles

01

Luxury Travellers

02

Creative Professionals

03

Founders & Entrepreneurs

04

Mountain Enthusiasts

05

Hospitality Leaders

06

Design-conscious Consumers

07

Outdoor Community

08

High-Net-Worth Individuals

09

Tech lovers

06EditorialPresence

Editorial Presence

Present across the destinations shaping contemporary Alpine culture.

Focus Markets
  • 01Spain
  • 02France
  • 03Switzerland
  • 04Austria
  • 05Italy
  • 06United Kingdom

Core Markets · Europe

20K+
Printed Copies
3
Winter Issues
164
Pages
3
Languages
SPAINFRANCESWITZERLANDAUSTRIAITALYUNITED KINGDOM
07BrandPartnerships

Collaborations that outlast the season.

Editorial collaborations

SKIAAR does not work with advertisers: we collaborate with houses. Each partnership is conceived as an autonomous editorial piece, built to the standard of the brands that define contemporary luxury.

01

Editorial Features

02

Creative Direction

03

Film Production

04

Brand Experiences

05

Tailored Projects

08CreativeStudio

Ideas shaped by altitude.

Creative Direction & Production

SKIAAR collaborates with brands, destinations and hospitality leaders to create editorial campaigns, films and visual narratives rooted in contemporary Alpine culture. Every collaboration is guided by the same editorial standards that define our publication, from the first idea to the final frame.

01

Creative Direction

02

Editorial Campaigns

03

Film Production

04

Photography

05

Brand Experiences

06

Tailored Projects

09EditorialCalendar
Issue01Issue02Issue03
The Grand Escape

Editorial Theme

Holiday Edition

AD CLOSE

30.11.26

ON SALE

15.12.26

A Mountain Affair

Editorial Theme

Season Preparation

AD CLOSE

17.10.26

ON SALE

01.11.26

Spring at Altitude

Editorial Theme

Spring Edition

AD CLOSE

17.01.27

ON SALE

01.02.27

Alpine landscape at dusk